First, let me tell you something about the company. Quikr has more than 30 million active users, and Nxt is the latest in a line of product innovations by Quikr, including Maximum Selling Price (MSP), the Missed Call service and the like. Quikr operates in over 13 categories and 170 sub-categories including mobile phones, household goods, cars, real estate, jobs, services and education. As per the recent reports, Quikr raised around USD 60 million led by U.S. investor Tiger Global Management with participation from the existing investors Warburg Pincus, Omidyar Network, eBay Inc , Kinnevik, Matrix Partners India, Nokia Growth Partners and Norwest Venture Partners.
The company recently launched Quikr Nxt, an instant messenger on mobile as well as desktop site to enable seamless transactions between users. This new feature lets sellers chat instantly with buyers through its mobile app, mobile site and desktop site. Quikr Nxt users can also safeguard their privacy by opting to not share their mobile numbers but can still connect with prospective buyers or sellers.
As per their website, main advantages of this feature would be:
1) Keep Your Number Private: Quikr Nxt assures you complete number privacy. Interact with prospective buyers or sellers directly via Chat, without ever revealing your number.
Here’s how one can keep your number private:
● Click on Post Free Ad
● In ‘Your Contact Information’ section, click on ‘Maintain My Privacy’
● Your number is now private, go ahead and Post the ad without any worries!
2) Chat At Your Convenience: Now chat at your convenience with multiple prospects rather than talking to them. Quikr NXT puts you back in control of online buying and selling!
3) Keep Track Of All Your Chats: With Quikr NXT, all your past chats are available a glance. So you don’t have to remember a thing – they’ll do it for you!
As per TheHindu, while launching the product, Quikr CEO and founder Pranay Chulet said the feature could revolutionise the domestic digital classifieds industry. It allows buyers and sellers to immediately get in touch through chat, using Quikr’s mobile app, mobile site and even its desktop site. “The benefits of Quikr Nxt are that buyers/sellers do not need to share their contact number or e-mail address and the only point of reference is the Quikr ID. This prevents bombarding by multiple e-mails and phone calls and safeguards the user’s privacy,” Mr. Chulet said. “E-mails are not real-time and phone calls are invasive while chats are most convenient.”
My opinion – All in all, it could be a great product but one has to wait and watch how the market adopts to it. There are still doubts how the target audience would embrace this new technology but coming up with such a feature has put Quikr into forefront in a very competitive market which includes Olx and Junglee. Do let me know your opinion in comments section below!
About the company: Quikr was launched in July 2008 by Chulet and Jiby Thomas, it was originally started as Kijiji India, later it is rebranded as Quikr. It is a wholly-owned subsidiary of Quikr Mauritius Holding Private Limited, which is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and invested in by eBay Inc.
Image courtesy: Indiblogger.in