Surf it All! Surf it Fast!

Cricket is a force like no other in our country. It’s like a religion in India. People from all walks of life with different age groups just love the game. It tempts us to skip so many things, be it work, family get-togethers, force us to bunk tuition and sometimes even cancel a date. Don’t take me wrong, I have actually seen people postponing their dates and even rescheduling their wife’s shopping outing just because of the match.

Even famous Aussie journalist Peter Roebuck once said – “On a train from Shimla to Delhi, there was a halt in one of the stations. The train stopped by for few minutes as usual. Sachin was nearing century, batting on 98. The passengers, railway officials, everyone on the train waited for Sachin to complete the century. This Genius can stop time in India!!”

From this you would have got a feeling of how BIG Cricket is in India. 

I still remember the recent semi-final world cup match between Ind vs Aus on 26th Mar, Thursday. It was a usual day in our office but most of the people were in no mood to work that day because of that match. Australia batted first and scored 328 runs on the board. While India got a good start but they lost their way in between resulting in a disappointing heartbreaking loss. Here are few pics of our office staff while cheering the Indian team from the very start. Yes, it led to a decrease in our work efficiency but who cares if India is playing a crucial cricket match and that too in a world cup.

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This was during the office hours but there are times when you’re outside and want to catchup with the match but because of the low internet speeds, you just can’t and it builds up a kind of frustration. Recently I’ve downloaded UC web browser and was really surprised with its speed in loading videos and web-pages. You can Surf it All, Surf it Fast with UC Browser, it’s faster, easier to use with seamless transitions. It also features UC Cricket which is a space dedicated for every cricket fan, connecting them to the match wherever you are.

Do checkout this cool video featuring famous cricketer Yuvraj Singh. This video shows that slow browsing speeds and downloads are a real pain sometimes. And how Yuvraj Singh solves this problem for a fellow victim of slow browsing. #YuviSurfsUC

And if you want to know more about UC browser, do visit this web-site http://www.ucweb.com/ for more details. Android users can download the same from this page. If you want to join them on Facebook and Twitter, you can do it here and here respectively.

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Quikr Brings Quikr NXT With Instant Chat & Free Home Delivery

 

akhilsethi quikr blogpost

This blog-post is a part of Quikr’s Indiblogger happy hours campaign for their latest instant messaging service Quikr nxt. For more details, you can visit this web-page.

First, let me tell you something about the company. Quikr has more than 30 million active users, and Nxt is the latest in a line of product innovations by Quikr, including Maximum Selling Price (MSP), the Missed Call service and the like. Quikr operates in over 13 categories and 170 sub-categories including mobile phones, household goods, cars, real estate, jobs, services and education. As per the recent reports, Quikr raised around USD 60 million led by U.S. investor Tiger Global Management with participation from the existing investors Warburg Pincus, Omidyar Network, eBay Inc , Kinnevik, Matrix Partners India, Nokia Growth Partners and Norwest Venture Partners.

The company recently launched Quikr Nxt, an instant messenger on mobile as well as desktop site to enable seamless transactions between users. This new feature lets sellers chat instantly with buyers through its mobile app, mobile site and desktop site. Quikr Nxt users can also safeguard their privacy by opting to not share their mobile numbers but can still connect with prospective buyers or sellers.

As per their website, main advantages of this feature would be:

1) Keep Your Number Private: Quikr Nxt assures you complete number privacy. Interact with prospective buyers or sellers directly via Chat, without ever revealing your number.

Here’s how one can keep your number private:

● Click on Post Free Ad

● In ‘Your Contact Information’ section, click on ‘Maintain My Privacy’

● Your number is now private, go ahead and Post the ad without any worries!

2) Chat At Your Convenience: Now chat at your convenience with multiple prospects rather than talking to them. Quikr NXT puts you back in control of online buying and selling!

3) Keep Track Of All Your Chats: With Quikr NXT, all your past chats are available a glance. So you don’t have to remember a thing – they’ll do it for you!

As per TheHindu, while launching the product, Quikr CEO and founder Pranay Chulet said the feature could revolutionise the domestic digital classifieds industry. It allows buyers and sellers to immediately get in touch through chat, using Quikr’s mobile app, mobile site and even its desktop site. “The benefits of Quikr Nxt are that buyers/sellers do not need to share their contact number or e-mail address and the only point of reference is the Quikr ID. This prevents bombarding by multiple e-mails and phone calls and safeguards the user’s privacy,” Mr. Chulet said. “E-mails are not real-time and phone calls are invasive while chats are most convenient.”

My opinion – All in all, it could be a great product but one has to wait and watch how the market adopts to it. There are still doubts how the target audience would embrace this new technology but coming up with such a feature has put Quikr into forefront in a very competitive market which includes Olx and Junglee. Do let me know your opinion in comments section below!

About the company: Quikr was launched in July 2008 by Chulet and Jiby Thomas, it was originally started as Kijiji India, later it is rebranded as Quikr. It is a wholly-owned subsidiary of Quikr Mauritius Holding Private Limited, which is backed by Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and invested in by eBay Inc.

Image courtesy: Indiblogger.in

Want to get a google inbox invite?

akhilsethi blog randomnomics Inbox by Google GmailWorking in the digital industry has its own advantages. You can keep yourself updated with the latest developments while having conversations online on various social media channels or even offline with the industry people. Few days back, I got the invite to access Google’s inbox  from one my friends Sachin Uppal. However after getting the access, to my surprise, the ‘invite to others’ button was not visible. I thought, may the same would get enabled in a day or two. Even after waiting for 3-4 days, the button didn’t get enable. Hence I researched on the internet regarding the same and found on one of the Google’s product forums which explained that it usually takes a week to get that option in one’s inbox. This made me calm and after a week or so, I have now got the option to invite others.

akhilsethi randomnomics blog google gmail inbox 3 invites available

Coming straight to the point, from the 3 invites, I have only 1 left and would be happy to give it to someone who do the following:

1. Subscribe to my blog by entering your email-id on the top-left hand side box
2. Follow me and Rt the following tweet

3. At the bottom, where we can show our care by sharing this post with others, increase your chances of gaining the invite by sharing this blog-post on all social media platforms

So, go-ahead and follow these simple steps and increase your chances to be lucky 🙂 Don’t forget to give the links of your posts where you’ve shared this post on all platforms in the comments sections below, otherwise would be difficult for me to find your shared posts 🙂

Image courtesies: http://pureinfotech.com/ and http://static.neow.in/

P.S: As I’ve only 1 invite left, my decision of giving the invite to someone among all would be final, binding and even non-contestable! 🙂

Google unveils Inbox: The inbox that works for you

akhilsethi randomnomics blog -google-reimagines-email-with-their-new-inbox-appOn the occasion of my birthday, yes 22nd Oct :), Google introduced a new application named as Inbox which I believe would set a new trend as far as the emailing is concerned. Before going into nitty-gritty’s, let me tell you, as of now, there’s no official word from Google that it will replace the age-old gmail but if the product succeeds, I think it will eventually. As of now, Inbox is currently in beta and by invitation only (requested at inbox@gmail.com when sent from a Gmail account) or you can further request any user who has already got the access to the latest inbox!

Here is what my desktop inbox looks like currently:

akhilsethi randomnomics blog google gmail inbox

I won’t go into detailing out all the features of the new inbox app however as a digital marketer, would be providing relevant useful links which will provide you enough information about the same.

Like I told you, that it was released on my birthday, here’s the link of the official blog-post from Google to confirm the same. If you’re short of time, do check this video which equip you enough to talk about it in-front of others and make you sound more knowledgeable 😛 For a detailed version, The Next Web published a hands-on showing what it is like to use, VentureBeat explained the three reasons why it is their new favorite email app. And, Advertising Age noted that Inbox seemed to be intent on lowering the need to actually open emails, and that marketing emails will be grouped into ‘bundles’.

Apart from this, gmail and inbox are working simultaneously as of now. Gmail, as usual can be accessed at https://mail.google.com and Inbox can be accessed at https://inbox.google.com/

As far as my opinion is concerned, from the initial looks, Inbox (which can be accessed from both mobile and desktop) looks simple, neat and with no-ads at all. With last year’s gmail updates on categorization of emails to primary, social and promotions, it just takes the same to few steps further of bundling your emails to various categories by adding some cool features mentioned in above articles. Will it eventually replace gmail? I think, gradually and eventually, yes! Will I use Inbox daily now instead of the usual gmail? It certainly has the potential, but let’s see how things roll-out when it gets accessible to the whole world!

Have you got the Inbox invite? What are your initial thoughts? Look forward to your comments below.

Top Image Courtesy: fastcodesign.com

Why is reading so important?

Before I start, let me tell you – I’m not into reading books. During my MBA days or even after that, I tried so many times that I read, read and read until it becomes a habit. They say, if you are into reading books, you have good command over English, written as well as verbal which just helps you to make other people understand your thoughts and ideas in a better way. But having said that, till now, I have read only 5 books namely The Alchemist, Five Point SomeoneIt happened in IndiaThe Da Vinci Code and Why Men Don’t Listen and Women Can’t Read Maps. The last one is much on the lines of Men Are from Mars, Women Are from Venus. Yes, I know these are some of the great books, but I wasn’t able to continue my reading (of books) after that. 🙂

Instead, I make up for this, by reading various articles, blogs, news online which keeps me updated of anything and everything professional as well as non-professional. YES, It’s absolutely imperative to READ to expand knowledge as well as your thought process. Just as other jobs/tasks, reading should also be on your job list everyday. It’s not about reading everything everyday, just reading a fair amount to ensure you are, in corporate lingo, ahead of the curve. By reading, you not only inspire yourself, but others too. And, if you’re a CEO/Head of an organization, think about your employees who are much more informed than their counterparts in other organizations. It will result in a great task-force, isn’t it?

So, coming straight to the point, here’s a list of websites (mostly related to marketing) I usually follow to keep myself updated regularly. Yes, some of the websites’ link were shared earlier with me when I started my professional career and later-on I added more 🙂

International Advertising News:

http://www.campaignlive.co.uk/

www.adage.com

www.campaignasia.com/

http://www.brandrepublic.com/go/global/

http://www.adweek.com/advertising-branding

http://www.inma.org/

http://www.iab.net/

Ad Strategy:

http://bbh-labs.com

http://adverlab.blogspot.com/

Digital Marketing/Advertising:

www.imediaconnection.com

www.clickz.com

www.emarketer.com

www.mediapost.com

www.adage.com/digital

http://allthingsd.com/

http://www.rohitbhargava.com/

http://joannapenabickley.typepad.com/

http://www.twistimage.com/blog

http://blogs.forrester.com/interactive_marketing

http://wallblog.co.uk/

http://pauldunay.com/

www.digitalbuzzblog.com

www.fastcompany.com

http://googleblog.blogspot.com/

http://www.jonloomer.com/

http://www.matthewwoodward.co.uk/

Social Media Marketing:

http://www.chrisbrogan.com/

https://www.facebook.com/marketingAPAC

http://www.insidefacebook.com/

www.mashable.com

www.socialmediatoday.com

http://www.briansolis.com/

www.socialmediaexaminer.com

Others:

www.harvardbusiness.org

www.sethgodin.com

Creative:

http://creativity-online.com/

http://www.inspiredm.com/

http://www.contagiousmagazine.com/

http://www.informationarchitects.jp/en/

http://www.fastcodesign.com/

Technology:

www.techcrunch.com

http://www.webmonkey.com/

http://www.wired.com/epicenter/

http://drippler.com/ [Download the app too]

Marketing / Business Fun:

http://businessguysonbusinesstrips.com/

http://dilbert.com/blog/

http://tomfishburne.com/

http://jimsmarketingblog.com/

https://www.thinkwithgoogle.com/

Indian

E4m

Afaqs

Watblog

Medianama

Social Samosa

Adgully

Alootechie

Campaign India

Lighthouse Insights

Digital Vidya

P.S: If you follow me on twitter, you will get to know how much I read. Anyways, do let me know if you find the list useful. And yes, feel free to add more of them in the comments section, I would love to go through them and further add them on this post with a courtesy!

All new Xiaomi Mi 3 is here!

Few days back I wrote a post on Xiaomi’s selling strategy in India. Today I got my hands on the all new Xiaomi Mi 3(16 gb)  and it feels great! To give you the top-line features, the operating system is Android Kitkat, screen resolution is top-class of 1,920 pixels by 1,080 pixels, making it a 1080p HD screen. Camera quality is also good with 2 megapixel front camera and a 13 megapixel primary (rear) camera. All in all it provides a great user-interface (UI) at a price of just INR 13,999.

Here’s the glimpse:

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And yes, just to make you a bit more jealous, here’s the big new. Xiaomi has confirmed that they won’t be coming up with more Mi3 sales as of now as they want to concentrate on Redmi series currently.

MBA in China/India

[tweetmeme source=”akhilsethi” only_single=false] For over a century, US has been the largest economy in the world, but if we see the last 30 years or so, we are observing that the economic power is shifting from the West to the East now, especially towards China and India. The world economy is changing from a uni-polar one with the emergence of China and later, maybe after a decade or so, it will change to a tri-polar one with the emergence of India.

According to a report released by PricewaterhouseCoopers (PWC), in 2008, India to grow to almost 90% of US economy by 2050 and China to overtake US economy by 2025 & will continue to grow to around 130% of the size of the US by 2050.

My reason for quoting all this is to show how important China and India will be in the next 20-25 years and working in these two countries could prove to be very useful. Yesterday, I read an article on importance of having work experience in China and how it will be helpful to boost your career. The article suggested that working in China, knowing how the business is done, connecting with the business community and knowing how to solve business problems here, will definitely be valuable for your professional career.

Now comes, why doing mba is important now in these countries. Firstly, the quality of mba schools in both the countries is getting better and better. With the advent of economic growth, the govt. of both the countries is investing heavily in infrastructure as well on the quality of education. We all know Kapil Sibal is taking some bold initiatives to change the present state of higher education in India.

Apart from it, another reason that can be stated is the growing domestic salaries received by the mba graduates in both China and India. If we adjust the salaries of mba graduates with purchasing power parity (PPP), we can conclude that these salaries are on par with those earned by the graduates of top b-schools of the west. Also, unlike in the U.S., state- and family-owned enterprises constitute the large majority of corporations in both China and India. In both economies, market realities too are radically different from those in the U.S. Leading indigenous mba programs are able to provide much greater exposure to these contextual realities than Harvard or Stanford ever could.

As an mba graduate, I can say that the teaching methodology, the case studies, the faculties all will equip students of doing business in these countries & familiarize them with those contextual realities. And since these countries are rapidly growing, they will provide immense opportunities in different sectors to start your professional career.

What are your opinion friends, whether there is any difference….. in doing mba from China/India or it doesn’t matter much…..or doing an mba from US is more beneficial……???

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