Best laptop for multimedia users

Multimedia laptops are versatile, high-performance machines capable of handling gaming, movies, web browsing, specialized programs like Photoshop, and other applications. They are designed to be portable, though they are large enough to contain drives and accessories for many tasks. Most computers considered to be multimedia laptops fall in a mid-range of size, weight, and screen size.
Choosing a multimedia laptop could be a cumbersome job for anyone as there are too many brands that are available in the market with many different features. These days even most of the brands have different laptops in different price range to suit every pocket. One has to do a lot of research while finalizing on one. With so many options and with the introduction of tablets in the decision making process, finding the best laptop to match your needs can be a challenge.

Here’s a cool video which I found on picking up the right laptop according to one’s needs.

 

This video however shows different Sony Vaio laptop categories, but you can anyways check for other brands while you’re in the process of finalizing the laptop.

What makes a good multimedia laptop?
Fast performance: You don’t want time lags or jerky pictures ruining 3D games or high definition (HD) films. For that you’ll want a powerful processor – ideally a minimum of Intel’s Core i5 processor or AMD’s Athlon II range. At least 6GB of Ram should speed things up further. Ram is your laptop’s short-term memory and ensures your laptop doesn’t grind to a halt when running multiple programs at once.
Separate graphics card: A separate graphics card will give graphics performance a boost compared to using the built-in graphics that come with the processor. Look out for Nvidia and ATI graphics cards with their own dedicated memory.
Good sound quality: This doesn’t necessarily mean looking for branded audio link ups with laptop manufacturers, though we have seen some improvement in the quality of these recently.
High resolution display: Look for a minimum 1,600 x 900 resolution screens that should make whatever you’re watching look crisp and sharp.
Blu-ray drive: A Blu-ray reader or writer is often an option you can upgrade to on a laptop if you are buying direct from the manufacturer, an essential for avid film fans.

Hope this post would help you in selecting the laptop as per your needs. Remember there’s no best laptop in the market, but there would be the one which is a perfect fit basis your requirements.

Want to get a google inbox invite?

akhilsethi blog randomnomics Inbox by Google GmailWorking in the digital industry has its own advantages. You can keep yourself updated with the latest developments while having conversations online on various social media channels or even offline with the industry people. Few days back, I got the invite to access Google’s inbox  from one my friends Sachin Uppal. However after getting the access, to my surprise, the ‘invite to others’ button was not visible. I thought, may the same would get enabled in a day or two. Even after waiting for 3-4 days, the button didn’t get enable. Hence I researched on the internet regarding the same and found on one of the Google’s product forums which explained that it usually takes a week to get that option in one’s inbox. This made me calm and after a week or so, I have now got the option to invite others.

akhilsethi randomnomics blog google gmail inbox 3 invites available

Coming straight to the point, from the 3 invites, I have only 1 left and would be happy to give it to someone who do the following:

1. Subscribe to my blog by entering your email-id on the top-left hand side box
2. Follow me and Rt the following tweet

3. At the bottom, where we can show our care by sharing this post with others, increase your chances of gaining the invite by sharing this blog-post on all social media platforms

So, go-ahead and follow these simple steps and increase your chances to be lucky 🙂 Don’t forget to give the links of your posts where you’ve shared this post on all platforms in the comments sections below, otherwise would be difficult for me to find your shared posts 🙂

Image courtesies: http://pureinfotech.com/ and http://static.neow.in/

P.S: As I’ve only 1 invite left, my decision of giving the invite to someone among all would be final, binding and even non-contestable! 🙂

Google unveils Inbox: The inbox that works for you

akhilsethi randomnomics blog -google-reimagines-email-with-their-new-inbox-appOn the occasion of my birthday, yes 22nd Oct :), Google introduced a new application named as Inbox which I believe would set a new trend as far as the emailing is concerned. Before going into nitty-gritty’s, let me tell you, as of now, there’s no official word from Google that it will replace the age-old gmail but if the product succeeds, I think it will eventually. As of now, Inbox is currently in beta and by invitation only (requested at inbox@gmail.com when sent from a Gmail account) or you can further request any user who has already got the access to the latest inbox!

Here is what my desktop inbox looks like currently:

akhilsethi randomnomics blog google gmail inbox

I won’t go into detailing out all the features of the new inbox app however as a digital marketer, would be providing relevant useful links which will provide you enough information about the same.

Like I told you, that it was released on my birthday, here’s the link of the official blog-post from Google to confirm the same. If you’re short of time, do check this video which equip you enough to talk about it in-front of others and make you sound more knowledgeable 😛 For a detailed version, The Next Web published a hands-on showing what it is like to use, VentureBeat explained the three reasons why it is their new favorite email app. And, Advertising Age noted that Inbox seemed to be intent on lowering the need to actually open emails, and that marketing emails will be grouped into ‘bundles’.

Apart from this, gmail and inbox are working simultaneously as of now. Gmail, as usual can be accessed at https://mail.google.com and Inbox can be accessed at https://inbox.google.com/

As far as my opinion is concerned, from the initial looks, Inbox (which can be accessed from both mobile and desktop) looks simple, neat and with no-ads at all. With last year’s gmail updates on categorization of emails to primary, social and promotions, it just takes the same to few steps further of bundling your emails to various categories by adding some cool features mentioned in above articles. Will it eventually replace gmail? I think, gradually and eventually, yes! Will I use Inbox daily now instead of the usual gmail? It certainly has the potential, but let’s see how things roll-out when it gets accessible to the whole world!

Have you got the Inbox invite? What are your initial thoughts? Look forward to your comments below.

Top Image Courtesy: fastcodesign.com

Why is reading so important?

Before I start, let me tell you – I’m not into reading books. During my MBA days or even after that, I tried so many times that I read, read and read until it becomes a habit. They say, if you are into reading books, you have good command over English, written as well as verbal which just helps you to make other people understand your thoughts and ideas in a better way. But having said that, till now, I have read only 5 books namely The Alchemist, Five Point SomeoneIt happened in IndiaThe Da Vinci Code and Why Men Don’t Listen and Women Can’t Read Maps. The last one is much on the lines of Men Are from Mars, Women Are from Venus. Yes, I know these are some of the great books, but I wasn’t able to continue my reading (of books) after that. 🙂

Instead, I make up for this, by reading various articles, blogs, news online which keeps me updated of anything and everything professional as well as non-professional. YES, It’s absolutely imperative to READ to expand knowledge as well as your thought process. Just as other jobs/tasks, reading should also be on your job list everyday. It’s not about reading everything everyday, just reading a fair amount to ensure you are, in corporate lingo, ahead of the curve. By reading, you not only inspire yourself, but others too. And, if you’re a CEO/Head of an organization, think about your employees who are much more informed than their counterparts in other organizations. It will result in a great task-force, isn’t it?

So, coming straight to the point, here’s a list of websites (mostly related to marketing) I usually follow to keep myself updated regularly. Yes, some of the websites’ link were shared earlier with me when I started my professional career and later-on I added more 🙂

International Advertising News:

http://www.campaignlive.co.uk/

www.adage.com

www.campaignasia.com/

http://www.brandrepublic.com/go/global/

http://www.adweek.com/advertising-branding

http://www.inma.org/

http://www.iab.net/

Ad Strategy:

http://bbh-labs.com

http://adverlab.blogspot.com/

Digital Marketing/Advertising:

www.imediaconnection.com

www.clickz.com

www.emarketer.com

www.mediapost.com

www.adage.com/digital

http://allthingsd.com/

http://www.rohitbhargava.com/

http://joannapenabickley.typepad.com/

http://www.twistimage.com/blog

http://blogs.forrester.com/interactive_marketing

http://wallblog.co.uk/

http://pauldunay.com/

www.digitalbuzzblog.com

www.fastcompany.com

http://googleblog.blogspot.com/

http://www.jonloomer.com/

http://www.matthewwoodward.co.uk/

Social Media Marketing:

http://www.chrisbrogan.com/

https://www.facebook.com/marketingAPAC

http://www.insidefacebook.com/

www.mashable.com

www.socialmediatoday.com

http://www.briansolis.com/

www.socialmediaexaminer.com

Others:

www.harvardbusiness.org

www.sethgodin.com

Creative:

http://creativity-online.com/

http://www.inspiredm.com/

http://www.contagiousmagazine.com/

http://www.informationarchitects.jp/en/

http://www.fastcodesign.com/

Technology:

www.techcrunch.com

http://www.webmonkey.com/

http://www.wired.com/epicenter/

http://drippler.com/ [Download the app too]

Marketing / Business Fun:

http://businessguysonbusinesstrips.com/

http://dilbert.com/blog/

http://tomfishburne.com/

http://jimsmarketingblog.com/

https://www.thinkwithgoogle.com/

Indian

E4m

Afaqs

Watblog

Medianama

Social Samosa

Adgully

Alootechie

Campaign India

Lighthouse Insights

Digital Vidya

P.S: If you follow me on twitter, you will get to know how much I read. Anyways, do let me know if you find the list useful. And yes, feel free to add more of them in the comments section, I would love to go through them and further add them on this post with a courtesy!

All new Xiaomi Mi 3 is here!

Few days back I wrote a post on Xiaomi’s selling strategy in India. Today I got my hands on the all new Xiaomi Mi 3(16 gb)  and it feels great! To give you the top-line features, the operating system is Android Kitkat, screen resolution is top-class of 1,920 pixels by 1,080 pixels, making it a 1080p HD screen. Camera quality is also good with 2 megapixel front camera and a 13 megapixel primary (rear) camera. All in all it provides a great user-interface (UI) at a price of just INR 13,999.

Here’s the glimpse:

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And yes, just to make you a bit more jealous, here’s the big new. Xiaomi has confirmed that they won’t be coming up with more Mi3 sales as of now as they want to concentrate on Redmi series currently.

Xiaomi Selling Strategy in India: Good or Bad?

India is currently one of the fastest growing handset markets in the world. According to a recent report by wearesocial on Social, Digital and Mobile landscape in India, it was found that in a population of more 1.25 billion, only 349 million are the unique mobile phone users which account to only 28% of mobile penetration. This itself suggest the BIG opportunity that the country will provide in near future to all the handset manufacturers across the world to sell their products and make a lot of money. There was a time when almost every household had a Nokia phone but owing to its persistence for focusing only on feature phones without double-sim functionality as well as non-android based smart-phones, its market share fell which provided an opportunity to other players like Samsung to enter & grow in the smartphone category rapidly. This also gave an opportunity to some of the Indian handset manufacturers like Micromax, Karbonn & Lava to enter into this growing industry and provide android-based smartphones at relatively low-prices. And now, according to a recent report from counterpoint market research firm, while Samsung still leads Micromax in the smartphone category, however Micromax has beaten Samsung to become the overall biggest mobile handset vendor in India!

Last month was full of buzz about the entry of Xiaomi (pronounced as Shiao-Me), famously called as ‘Apple of China’ in India. The company partnered exclusively with Flipkart.com to sell its products online. Till now, Xiaomi Mi 3 went on sale thrice i.e. on 22nd July, 29th July and 5th August and the next one is due to happen on 12th August. To buy, a user has to pre-register himself/herself before every sale irrespective of the fact whether he/she has registered before. However, pre-registration won’t guarantee you a unit but will only mean that you’re eligible to buy the phone.

During the first sale, Flipkart couldn’t even handle the traffic and the site crashed temporarily. Within 40 minutes, Flipkart claimed the Mi 3 was out of stock. The second batch for 29th July sale apparently got over in five seconds. And, the third batch couldn’t even stand that & got over in just two seconds. This thing brought too much of negative feedback from the potential buyers online (including their Facebook page). Highlighting some of it here:

akhilsethi xiaomi selling strategy blogpost randomnomics user comments akhilsethi xiaomi selling strategy blogpost randomnomics user comments

 

 

 

 

 

akhilsethi xiaomi selling strategy blogpost randomnomics user comments

 

 

 

 

 

 

 

 

 

 

 

 

 

So, what do you think? Is Xiaomi creating an artificial shortage and hence a demand which is totally un-called for which could even be a part of its marketing strategy OR the company seriously didn’t expect the demand?

In my opinion, it’s more to do with its marketing strategy rather than matching up the demand with the supply. With the kind of price-point (INR 13,999) and the great features which the product boast of, I’m sure the company would definitely had the idea of the demand that would get created.

Adding on to that, providing the product only to a few customers will sustain the aspirational feel of the brand / product. These customers will mostly be the so-called early adopters of the technology and they will be the ones who will write about the product’s features & specifications everywhere online (Facebook, Twitter, Tech websites, Blogs, etc.). This will not only help the company to create the so-called user-generated content (UGC) but will also result in spreading the same without much budgets.

So, do you think Xiaomi is doing the right thing to enter into a country like India with low inventory and that too through only online-selling model? Shouldn’t it would’ve entered with physical stores where potential customers can go, see the product and then purchase it which is what Samsung did few years back.

I know I’ve touched your tech. thinking chord here. Do let me know your thoughts in the comments below and let’s have a healthy discussion on the same here.