[tweetmeme source=”akhilsethi” only_single=false] A few days back, I read an article on one of my favorite blog about an MBA exam going social! Yes, you heard it right, a nation-wide MBA entrance exam i.e. SNAP (Symbiosis National Aptitude Test), which is organized every year by Symbiosis International University is now using various social platforms to (probably) make their target market (TG) more aware about the exam. After that, I thought of searching for other universities that may also be using social platforms and to my surprise, there was one more which I found i.e. NMIMS (Narsee Monjee Institute of Management Studies).
SNAP has set up its facebook page on 30th August ’10 and till date it has 868 fans, while NMIMS’s facebook page was started on 16th September ’10 and has 1297 fans. Then I went on to look, how these two are using these social platforms to engage with their TG.
About SNAP and its presence on social media:
- Integrated its facebook page with twitter, the tweets done on twitter are also put up as a status updates on facebook
- Mainly tweets about current affairs and general knowledge questions as they also forms a complete different section in the entrance exam
- Facebook status updates are also of the few current affairs articles ( taken from newspapers)
- Their youtube channel has videos which show about different colleges, the courses offered, student’s feedback etc.
About NMIMS & its presence on social media:
- Facebook updates are mainly of (i) Promoting their website where all the NMAT (their entrance exam) details are there; (ii) Updates on facebook are of some of the Ads that students from the institute has made; (iii) Some funny videos on MBA available on youtube
- Tweets are mainly about the details of the test / registration / different courses offered / replying to any user’s query etc.
- Don’t have any official youtube channel
My opinion: All in all, I think it’s an interesting initiative taken by both the universities to get connected with their target market (which is in abundance on these social media platforms) and make them more aware about the courses offered by them. Having an online presence and responding to students’ apprehensions directly can be a good way to engage with them. I wish them all the very best!
I would love to hear about what you think of these initiatives? Do share your opinion! 🙂