MBA entrance exams going Social!

MBA exams going social!

[tweetmeme source=”akhilsethi” only_single=false] A few days back, I read an article on one of my favorite blog about an MBA exam going social! Yes, you heard it right, a nation-wide MBA entrance exam i.e. SNAP (Symbiosis National Aptitude Test), which is organized every year by Symbiosis International University is now using various social platforms to (probably) make their target market (TG) more aware about the exam. After that, I thought of searching for other universities that may also be using social platforms and to my surprise, there was one more which I found i.e. NMIMS (Narsee Monjee Institute of Management Studies).

SNAP has set up its facebook page on 30th August ’10 and till date it has 868 fans, while NMIMS’s facebook page was started on 16th September ’10 and has 1297 fans. Then I went on to look, how these two are using these social platforms to engage with their TG.

About SNAP and its presence on social media:

  • Integrated its facebook page with twitter, the tweets done on twitter are also put up as a status updates on facebook
  • Mainly tweets about current affairs and general knowledge questions as they also forms a complete different section in the entrance exam
  • Facebook status updates are also of the few current affairs articles ( taken from newspapers)
  • Their youtube channel has videos which show about different colleges, the courses offered, student’s feedback etc.

About NMIMS & its presence on social media:

  • Facebook updates are mainly of (i) Promoting their website where all the NMAT (their entrance exam) details are there; (ii) Updates on facebook are of some of the Ads that students from the institute has made; (iii) Some funny videos on MBA available on youtube
  • Tweets are mainly about the details of the test / registration / different courses offered / replying to any user’s query etc.
  • Don’t have any official youtube channel

My opinion: All in all, I think it’s an interesting initiative taken by both the universities to get connected with their target market (which is in abundance on these social media platforms) and make them more aware about the courses offered by them. Having an online presence and responding to students’ apprehensions directly can be a good way to engage with them. I wish them all the very best!

I would love to hear about what you think of these initiatives? Do share your opinion! 🙂

[tweetmeme source=”akhilsethi” only_single=false] Twitter vs Facebook: What's the major difference?

MBA in China/India

[tweetmeme source=”akhilsethi” only_single=false] For over a century, US has been the largest economy in the world, but if we see the last 30 years or so, we are observing that the economic power is shifting from the West to the East now, especially towards China and India. The world economy is changing from a uni-polar one with the emergence of China and later, maybe after a decade or so, it will change to a tri-polar one with the emergence of India.

According to a report released by PricewaterhouseCoopers (PWC), in 2008, India to grow to almost 90% of US economy by 2050 and China to overtake US economy by 2025 & will continue to grow to around 130% of the size of the US by 2050.

My reason for quoting all this is to show how important China and India will be in the next 20-25 years and working in these two countries could prove to be very useful. Yesterday, I read an article on importance of having work experience in China and how it will be helpful to boost your career. The article suggested that working in China, knowing how the business is done, connecting with the business community and knowing how to solve business problems here, will definitely be valuable for your professional career.

Now comes, why doing mba is important now in these countries. Firstly, the quality of mba schools in both the countries is getting better and better. With the advent of economic growth, the govt. of both the countries is investing heavily in infrastructure as well on the quality of education. We all know Kapil Sibal is taking some bold initiatives to change the present state of higher education in India.

Apart from it, another reason that can be stated is the growing domestic salaries received by the mba graduates in both China and India. If we adjust the salaries of mba graduates with purchasing power parity (PPP), we can conclude that these salaries are on par with those earned by the graduates of top b-schools of the west. Also, unlike in the U.S., state- and family-owned enterprises constitute the large majority of corporations in both China and India. In both economies, market realities too are radically different from those in the U.S. Leading indigenous mba programs are able to provide much greater exposure to these contextual realities than Harvard or Stanford ever could.

As an mba graduate, I can say that the teaching methodology, the case studies, the faculties all will equip students of doing business in these countries & familiarize them with those contextual realities. And since these countries are rapidly growing, they will provide immense opportunities in different sectors to start your professional career.

What are your opinion friends, whether there is any difference….. in doing mba from China/India or it doesn’t matter much…..or doing an mba from US is more beneficial……???

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The age of Kapil “Sibalism”


The year 2010 seems to be the year of education and Kapil Sibal seems to be a man on mission. His tenure as Education Minister is beckoning to bring about a sea-change in the way students are going to get education.

In the past two-three months, he has announced various measures to improve the current state of our education system. Firstly, it was the scrapping up of the X board exams which was for detraumatising the students who sometimes commit suicide because of the pressure. Then it was “Right to education bill” ensuring free and compulsory education to all kids between 6-14 years of age and also making education a fundamental right. And now it is the “The Foreign Universities Bill, 2010” which has stolen all the limelight and is the topic of discussion nowadays. The Bill will allow foreign educational institutions to set up their campus within India, and be treated as private universities. There will be no quotas for SC/STs and they will be allowed to fix their fees like other private institutions.

The main advantages include that, firstly students now don’t have to look for higher education off-shores, as in they can get the same education in India itself at much affordable rates. This thing will reduce the brain drain and also help India to save on the much needed foreign exchange. Accoding to Assocham , India will be able to save up to USD 7.5 billion of foreign exchange annually that students spend on studying abroad every year. Apart from providing good option to Indian students, these universities will create a healthy competition within our education industry, which in my opinion will be good as Indian universities will try to match up with foreign counterparts in each & every domain regarding the quality of education, the experienced teachers or the necessary infrastructure. Even the higher education institutes like IITs and IIMs have hailed this decision and welcomed this move. 

The main disadvantages of this step can arise are, firstly most of the professors of higher educational institutes are not paid properly, many of them did went on a strike last year to complain it, so this step can encourage them to leave their current Indian institutes and join the foreign counterparts in search of attractive salaries. Another thing that can’t be ruled out trading up of seats, we know that there are many private institutions which offer students free seats (without any merit) in their college for hefty donations, so this move can increase such things. Also these institutes will be free to fix their own fees of the courses that they’ll provide, and in my opinion most of the students from middle class families will be left out as they will not be able to pay such high fees.

To remove such anomalies and to prevent education industry from becoming another business, the matter should be considered seriously. All the matters should be handled properly and in a transparent manner. A separate body like UGC or AICTE should be established which can take care of such foreign private institutes and it should be held accountable for its decision.
What are your opinion friends, whether the above stated steps would help the Indian education industry or not……?

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