Why is reading so important?


Before I start, let me tell you – I’m not into reading books. During my MBA days or even after that, I tried so many times that I read, read and read until it becomes a habit. They say, if you are into reading books, you have good command over English, written as well as verbal which just helps you to make other people understand your thoughts and ideas in a better way. But having said that, till now, I have read only 5 books namely The Alchemist, Five Point SomeoneIt happened in IndiaThe Da Vinci Code and Why Men Don’t Listen and Women Can’t Read Maps. The last one is much on the lines of Men Are from Mars, Women Are from Venus. Yes, I know these are some of the great books, but I wasn’t able to continue my reading (of books) after that. 🙂

Instead, I make up for this, by reading various articles, blogs, news online which keeps me updated of anything and everything professional as well as non-professional. YES, It’s absolutely imperative to READ to expand knowledge as well as your thought process. Just as other jobs/tasks, reading should also be on your job list everyday. It’s not about reading everything everyday, just reading a fair amount to ensure you are, in corporate lingo, ahead of the curve. By reading, you not only inspire yourself, but others too. And, if you’re a CEO/Head of an organization, think about your employees who are much more informed than their counterparts in other organizations. It will result in a great task-force, isn’t it?

So, coming straight to the point, here’s a list of websites (mostly related to marketing) I usually follow to keep myself updated regularly. Yes, some of the websites’ link were shared earlier with me when I started my professional career and later-on I added more 🙂

International Advertising News:

http://www.campaignlive.co.uk/

www.adage.com

www.campaignasia.com/

http://www.brandrepublic.com/go/global/

http://www.adweek.com/advertising-branding

http://www.inma.org/

http://www.iab.net/

Ad Strategy:

http://bbh-labs.com

http://adverlab.blogspot.com/

Digital Marketing/Advertising:

www.imediaconnection.com

www.clickz.com

www.emarketer.com

www.mediapost.com

www.adage.com/digital

http://allthingsd.com/

http://www.rohitbhargava.com/

http://joannapenabickley.typepad.com/

http://www.twistimage.com/blog

http://blogs.forrester.com/interactive_marketing

http://wallblog.co.uk/

http://pauldunay.com/

www.digitalbuzzblog.com

www.fastcompany.com

http://googleblog.blogspot.com/

http://www.jonloomer.com/

http://www.matthewwoodward.co.uk/

Social Media Marketing:

http://www.chrisbrogan.com/

https://www.facebook.com/marketingAPAC

http://www.insidefacebook.com/

www.mashable.com

www.socialmediatoday.com

http://www.briansolis.com/

www.socialmediaexaminer.com

Others:

www.harvardbusiness.org

www.sethgodin.com

Creative:

http://creativity-online.com/

http://www.inspiredm.com/

http://www.contagiousmagazine.com/

http://www.informationarchitects.jp/en/

http://www.fastcodesign.com/

Technology:

www.techcrunch.com

http://www.webmonkey.com/

http://www.wired.com/epicenter/

http://drippler.com/ [Download the app too]

Marketing / Business Fun:

http://businessguysonbusinesstrips.com/

http://dilbert.com/blog/

http://tomfishburne.com/

http://jimsmarketingblog.com/

https://www.thinkwithgoogle.com/

Indian

E4m

Afaqs

Watblog

Medianama

Social Samosa

Adgully

Alootechie

Campaign India

Lighthouse Insights

Digital Vidya

P.S: If you follow me on twitter, you will get to know how much I read. Anyways, do let me know if you find the list useful. And yes, feel free to add more of them in the comments section, I would love to go through them and further add them on this post with a courtesy!

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