Working in a digital industry has its own challenges. Sometimes it’s very difficult for one to keep himself/herself updated about the latest changes happening in the digital field. Be it Facebook layout changes, twitter advertising/analytics changes, new ad formats on websites or how you buy inventory from ad-exchanges, anything to everything!
Coming to the point, while working in office few days back, I saw a twitter website card as a normal tweet on one of tweeps’ account I follow which was without any promotion. This made me really curious and what I figured our next will also make you surprisingly pleasantly curious if in case you’re a fellow digital marketer. 🙂
Yes, you can now use all the available twitter cards in your tweets and that too for FREE.
From all the cards that twitter provides for advertising, only few of them are available in India yet. Last year, I wrote a post where I mentioned that twitter tied-up with Komli media to start its advertising business in India. I checked with them and they confirmed that apart from the usual promoted tweet, account & trend…website card, lead-generation card & app-download cards are also available in India.
Following is the simple step-by-step process to create a twitter card in your normal tweet:
1) Go to your profile, click on ‘settings & help’ drop-down and then further click on twitter ads. Yes, I’m aware that twitter-ads functionality isn’t available on all twitter accounts as yet, don’t ask me why!!
4) Next click on website button which will open a window like below to create a twitter website card. The same give you an option to add an image (320×800 px) which would be clickable later, a landing page URL, a catchy-headline (max. 70 characters), a call to action button and lastly the card name. So, after filling-up all the details, just click on the ‘create card’ and you’re done creating the card here
6) Now click on compose tweet with this card and a pop-up like below will appear which will now give you an option to compose the complete tweet. Add text before the card link and press tweet to post it
7) The tweet will now appear on the handle and will be something like this. This was my first tweet having website card for this blog
Similar way, you can also create tweets which has lead-generation card or app-download card in it.
Not only this, these days twitter also gives you free analytics in the form of impressions, engagements and engagement rate.
Now you’ve successfully created a twitter advertising card to be used in your tweets for FREE. Do let me know the results after using the same. Have you been able to increase the traffic on your website, get more leads or even managed to get the app-downloads? Would love to hear your thoughts on the same. Till then, happy tweeting! 🙂