[tweetmeme source=”akhilsethi” only_single=false] Its been almost a month since i wrote my last post courtesy to my job and my personal life which made it very difficult. But today, i decided to write this post on the area that i love the most i.e. ‘Social Media”. To define social media, i would like to break the whole into two words, first one is the social and second is the media. Media means any type of instrument or a channel through which whole communication occurs and social represents its open nature, where anyone can contribute (read / write).
I have been new to social media w.r.t my job, but always been quite optimistic about its future in India. We all know that social media is already established in the developed world (US or UK), but not quite in India. Companies in India are somewhat iffy or what i say confused about the ROI from it. One of the reason is that they don’t actually know what do they want from it or what objective they want to fulfill from it? I’ll not go into the intricacies of the ROI or the objective of the companies. My purpose to write this post is to show my optimism toward this “Social Media” industry particularly in India.
Today two things happened with me, which reinforced my belief for social media:
a) When I was coming back from work, I had to go to some place for which I decided to take a new route. After driving for some time, I decided to ask for some directions at a place where 4-5 people were standing. I stopped my bike & asked a person for directions and suddenly all of them came and began to discuss among themselves the shortest route to my destination & told me the same….. This thing stayed with me in my mind. It has happened with me so many times (and probably with you too), but I hadn’t looked at it the way I am looking at it now! Recalling the incident made me wonder: Is it that the people in India are always interested in what other people are interested in & whether they always want to see where other people are heading towards? Probably YES.
b) When I was coming back from that place, I offered a lift to someone. When I dropped that person at his destination, he thanked me and also told me where he put up in Delhi and why he was going to that place. He told me his reasons for visiting that place; things which I was totally uninterested in. Oblivious to this fact, he kept telling me everything. This incident also showed me that, people in India somehow think that others would also be interested in the same things as they are. When I compare this with social media sites like twitter, Facebook etc, it is very similar to the retweet or the share option that they provide respectively. For example, we do think that if we have liked a particular video, probably others will also like it & therefore retweet or share it.
The first instance shows that if I am interested in one thing, others will also get interested in it and the second shows that others also think that if somehow they are interested in a particular thing, I’ll also be interested in it. Such thinking results in propagation of news, video or any relevant link (with respect to social media).
Both these instances today (however small or irrelevant they look) made me feel that indeed people in India are very social in nature, they do like to know what the other person is interested in and also love to tell the same thing to others.
I have put a small reason to justify my optimism for “Social media”. What do you think?